Meet the Author!

Every book signing is an opportunity to learn.
To have a successful signing, authors need to be like stage managers, blocking out their moves to achieve maximum results. Certain activities must be included in the production. The stage must be set, publicity broadcast in every media possible, and the performer prepared.

The stage does not have to be a bookstore. Be creative when considering a venue for a signing. Is your book about gardening, nutrition, or money? Why not have events at a large garden supply outlet, a spa, or a banking institution? Are you writing about an exciting period of music or interesting musicians? Then consider one of the big local music stores for the seminar. On the other hand, if you're a speaker or professional seminar leader, why not sign your books in a nearby bookstore in addition to selling them at the back of the room when you give your next presentation?

To help publicize a book signing, coordinate it with a special day, like grandparents day, or some topical holiday that has special meaning in context with the subject matter of your book. Several Internet web sites offer hundreds of dates, from well known to bizarre, you can use for a public relations opportunity. Think of different and innovative ways to connect your book and your ideas to something that is already scheduled to happen in the area. For instance, if your book has anything to do with women’s health, you may tie in to a local Race for the Cure event, which supports research on breast cancer. Or, dream up a day of your own. Invent a day of your choice to publicize your book. "Today is national TAKE CHARGE day!" Couple a book signing with seminars or speeches you have already scheduled, a family reunion, or other special event. Where would your target audience likely meet or be together? Find that place and go there! Use strategic planning to accomplish as many goals as possible Know your book. Some in your audience may have already read it and want to pose specific questions. Prepare comments, anecdotes, and insights in advance. Greet your public willingly and welcome their questions.

The best is yet to be!

Article Source: http://articlesaboutbooks.com

Jo Condrill is the author of three books. She speaks from first hand experience. She has signed in Barnes and Noble in Rockefeller Center, New York City; her longest tour was 12 cities. Learn how you can make a book-signing tour profitable. www.book-tour-guide.com

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